Nokias Millionaire new wine in old bottle.docVIP

 PAGE \* MERGEFORMAT 10 Nokia’s ‘Millionaire’ new wine in old bottle ‘Internet Millionaire’ is a real sense to do a project around the Internet, is a puzzle to respect the spirit of the internet draft class. When the Hunan Satellite TV’s ‘Happy Girl’ quietly came to an end, the ‘Internet Millionaire’ is being carried out in full swing. The mobile phone, the Internet as the carrier of the draft activities, with an eye-catching stunts, full details of the sense of part of the design, coupled with an accurate grasp of network culture, attracting 52 million people (2009, Hunan Satellite TV ‘Happy Girl’ total number of applicants 15 million) enrolled in, millions of people browsing, in the summer and fall of this year when the point of heat, a group of ‘Network of the family’, so that was never used to get online a lot of people started to pay for WAP. The details of the charm of What is the ‘Internet Millionaire’? This may remind you of the Oscar-winning film ‘slums millionaire’. It is the Nokia Tudou, Sina and Baidu in China’s first joint effort to build an interactive network video reality show. Users only need to have a support for Internet phone, and answer the relevant questions, there is a chance to win one million yuan in cash prizes. This sounds very much like a mobile version of ‘Lucky 52’, and in fact not the case. It is more like a talent show dressed in traditional entertainment ‘weasel’ mobile phones, Internet interactive program synthesizer. As the famous China Europe International Business School Professor of Marketing From EMKT. Willem Burgers in the ‘details of the marketing,’ a book the details embodied in force in the ‘Internet Millionaire’ activities, it is in content, selection and mechanism and the selection process all the detail settings, the network era of interactive, participatory implementation of the spirit before they come to the fore in many talent show attracted so many User participation has become a hot topic on the Internet.