North American Net- The Background to an age away.doc

North American Net: The Background to an age away MAXAM, a planned economy era, cosmetics brand. In September 2004, after years of being marginalized, the net is in the central United States and Canada to a set of six sets of programs began to frequent appearances, a great ‘find home-based brand forth in large numbers then the mental state of the age’ of power. However, the San Liangxia purpose is unclear, advertising can solve the ills of an old brand do? The so-called ‘North American net renaissance’ really like Jahwa’s willing to do? We might as well come to analysis. The former glory can not be copied Whether it is still chairman of Shanghai Jahwa MAXAM brand operators, it seems very willing to mention their ‘imaginary’ - Procter amp;amp; Gamble, L’Oreal and Unilever. But the problem is, Jahwa really is that these days of giant multinational competitors in the eyes of it? The answer is cold, but it is reality - Jahwa or MAXAM brand, are still not qualify to do these giant competitors. Net was born in the United States and Canada also use a common ‘notes’ shortage economy era, when not to mention foreign investment, even if private capital is still just a secretive phase. From the brand perspective, the North American net’s success is nothing less of the glory, but a deformed product of the times. In an era of imported goods has not yet appeared, the Shanghai cargo is widely perceived as ‘foreign’ or a ‘seaside’ in. However, when the world has been changing, and now the United States and Canada no longer the past glory of the net early, it was considered to be ‘earth’, and ‘obsolete’, ‘forty to fifty-year-old talent with the’. Looking on behalf of China’s fashion vanguard of high-end department stores in Shanghai, foreign brands everywhere, where there is the location of the North American net? From the perspective of marketing channels, the North American era of the net selling, or distributed by a national marketing era, Jahwa do not have to pay for the