Not to the depth of marketing into an showy.docVIP

 PAGE \* MERGEFORMAT 10 Not to the depth of marketing into an showy Case: a local beer company, the industry faces intense competitive environment, high-end market is facing Qingdao, Yanjing, snowflakes and other giants of the extrusion, the low-end beer by local small businesses low-cost competition, the traditional business model difficult. A lot of beer companies that successful application of the depth of marketing mode, so as soon as the introduction of the depth of corporate marketing to solve the existing problems. However, this new mode of operation so that dealers could not get. As the vendor division of labor is unclear, the implementation of the depth of marketing models have been the first place against the dealers at all levels, customary and traditional mode of distributors can not accept the new model, making manufacturers more prominent contradictions. In order to promote the depth of marketing, companies are choosing to replace part of the dealer, and increase staff input, hope to own depth-based marketing model to build. But the new marketing staff with little experience, to join, while the old marketing officers are accustomed to ‘look for customers, Cui Cui shall set order, drink alcohol’ working state formalism serious Qishangmanxia was pervasive, so that the depth of marketing has become ‘superfluous’, the market can not achieve the desired results. Case Study: I opined that the beer company was deep into the predicament of marketing, not the depth of the theoretical system of marketing problems, but enterprises in operation caused problems. First, enterprises must have a correct understanding of the depth of marketing and understanding of: A depth of marketing concepts and content of the so-called depth of marketing, is built on the basis of the depth distribution, emphasis on business and customers and depth of communication, recognition of targets, from caring for people’s explicit demand to care about people’s latent needs of of