O. Lee novelty Forget the old.docVIP

 PAGE \* MERGEFORMAT 6 O. Lee ‘novelty Forget the old’ Australia’s Lee the previous few years, quickly occupied the domestic market, 23 large sites with 2002 annual sales exceeds 7 million, the momentum is fierce. In this case, Lee Australia Group’s decision to develop new products, entering a market, such a strategy and Wahaha, encircling the cities from rural areas is very similar to the strategy. However, I found a recent survey, Lee Australia introduced several new products, including roses passion fruit, forest berries, tropical wild berry, fruit drinks and fruit and vegetable e meteor family, fruit juice and other juice drinks party in the primary market unimpressive. Moreover, Lee Australia at the impact of a market process, neglected the maintenance of the old market, resulting in 23 markets of a certain degree of decline, so that some of the old dealers, and gradually lost confidence in this brand. Novelty Forget the old, which is Australia’s advantage to most of the attention problem. The secondary market is poorer than before Jingmen Bache firm’s manager is Australia Wei-Dong Sun Lee’s old agent. However, according to Manager Sun speaking, Lee Australia in Hubei this year, the market’s performance is not very good, selling some down. Although introduction of the new product, but the launch late in the month 2,3 Although new display, but only 5,6 months before a comprehensive shop city, but then the market has been flooded with a large number of other manufacturers new products, and therefore Lee new situation of Australia are also not ideal. Zhangjiakou, Hebei case is rather special, non-staple food distribution giant Yangyuan County Department of Guo Run-ming, manager of the Lee already has made Australia a very long period of time. Lee previously in Australia has been a good sale in Zhangjiakou, in the local rural markets, almost to the household level. Analysis of their best-selling reasons,郭经理 said, mainly the timing of the election into th