Ocean snack food how to get out of the whirlpool of non-mainstream.doc

 PAGE \* MERGEFORMAT 5 Ocean snack food how to get out of the whirlpool of non-mainstream “Poor thinking changed in recent years, with the export market remains in the doldrums and the increasing appreciation of the yuan, many marine food export enterprises export difficulty increase, lower profits, and with the many years of stable development of the domestic economy and the country continued to loose monetary policy, domestic consumption driving force continued to be strong, the leisure marine food export-oriented enterprises have increased their efforts to the layout of the domestic market in this case. to which important measure is one of the marine leisure food packaging upgrades improvement. From the enterprise itself is concerned, the main intent of the packaging upgrade the old image of the changing leisure marine food, activate consumer consumer enthusiasm, Ocean snack food from marginalization food to mainstream food forward to some extent, on marine leisure The food packaging reform is easier, after all, from the terminal display the precise cognitive consumer products, such as rice pudding as leisure marine food, because the packaging is quite different from the traditional canned food, consumer awareness corresponding displacement, its snack food rather than canned. Further, Zhang Shengjun I marine leisure food packaging its consumer population variability, improving the frequency of consumer spending has a very important significance, but fundamentally completion of the marine leisure food ZTE has become The fast moving consumer goods such as ham and other mainstream brands of food, is not enough to just upgrade the packaging, but the consumer market for the current status quo system innovation. Leisure marine food food need system innovation is determined by the market situation of the marine leisure food. Four major characteristics of the marine leisure food market Specifically, the marine leisure food market product homogeneity, the