Off-season promotions with new tactics.doc

 PAGE \* MERGEFORMAT 8 Off-season promotions with new tactics Summer is usually the sale of medicine and health products off-season, in addition to strategic considerations for individual products-season starts, most products are not a lot of advertising, opting instead to maintain the market, prepare the ground. I After many years of practice, how in the off-season to promote the sales of low-cost inputs for a number of useful attempts, here, I am a market as an example, in the off-season to talk about how to conduct effective and innovative low-cost promotional or activities . W City dealer Wang boss early in 2003 proxy freckle products, pre-publicity to take the form of newspaper ads to start the market channels to a large flow of people is located in bustling downtown puan pharmacies as a counter sales outlets, as advertising plan in place, Promoters have a strong end-channel marketing capabilities, the first 3 months of market trends favorable to the June sales of over 40 million people that do the same in this market can go on smoothly, to the second half of the fall and then increase investment, to do some marketing to buy Gift activities, secure in make money is no problem, but it happens days fail to materialize everyone, in June on the W City has a new freckle another powerful species, advertising three times a week halfto keep the frequency of a listing on the caused the market to consumers in hot pursuit of Wong’s market is clearly under attack, and the other Qupin advertising it, his strength and limited, and itself in 6-8 months there will be no advertising budget to develop a large number of inputs, which erupted in panic boss Wang a god, to find the author for help, because I have been on the frontline in the attention to the market operation of the market in various brands, Wang boss one find me, I just Jiugen him竹筒倒豆子 , very much love the analysis of the general situation in the market, we believe that King was the boss’s market, the advant