Offensive and defensive saying goes - Gansu wine pride series VS Kang Square Record.docVIP

Offensive and defensive saying goes - Gansu wine ‘pride’ series VS ‘Kang Square’ Record Background Gansu Riverfront Group is the local strength of a large liquor company, its production of ‘Long-up’, ‘Gansu on the people’ and ‘riparian food liquid’ and other brands have sold in the local market, 1:00. In June 2002, a local trading company in spring wine with another wine estate prices Longnan chun winery has developed a new brand together ‘Kang Square’, just for a short time three months to replace the Riverfront has become the dominant local market . ‘Side of the collapse, How can we allow others to sleep? ‘Riverfront Group, the market, how willing to hand over mouth, in October 2002, Riverfront Group, the’ pride ‘wine came into being, with the spring wine’s’ Kang Square’ series varieties follow the same route, and both varieties of design and prices are almost the same location. One side is longer than the marketing, flexible spring-commerce, one side is strong, solid foundation riverside boss, a necessary condition for battles smoke so the market is widened. Initial battle fists remarkable Most Effective Strategy In order to resist airborne Jones ‘Kang Square’, riparian launched a new strategy - ‘pride’ series, its brand design and operation of the market have a strong strategic relevance and higher. The first is the design and price point variety. Spring Wine’s’ Kang Square, ‘There are four varieties, the main push the three varieties of a product, Mishina, and fine, prices were 98 yuan, 43 yuan and 27 yuan and the Riverfront Group, the’ pride ‘series among the’ pride of China ‘, grant price was 98 yuan,’ the pride of a generation ‘installment price of 45 yuan, flourishing the pride of the grant price of 26 yuan, the price of both grades in the same location, the struggle is consistent with consumer groups, and its challenges, mean that more thick, confrontational and stronger. Secondly, the marketing ideas and promotional planning. With the ‘Kang Square’