Olympic marketing of the demands of the conflict.docVIP

Olympic marketing of the demands of the conflict ‘Yanjing Brewery, the 2008 Beijing Olympic Games sponsors. ‘ ‘Qingdao Beer, the 2008 Beijing Olympic Games sponsors. ‘‘ Budweiser beer sponsor of the 2008 Beijing Olympic Games. ‘ I believe that many consumers in the subway stations, bus stations, supermarkets and other places can see the above-mentioned corporate brand advertising. After reading it I do not know what consumers think? Feel that as long as the cost of inputs can be enough to win the Olympic Games sponsorship requirements? In my interviews with many consumers, got up to answer is: the cost is only one, the brand’s own position in the market is also considered key. In the actual operation, business is indeed a closed eligibility criteria. Later, I went on to ask the interviewee: Yili Milk is the 2008 Beijing Olympic Games sponsors, Mengniu milk is not, you will be better because of this that Mengniu milk Erie? Get up to answer is: No, I think Erie could become the 2008 Beijing Olympic Games sponsor Yili sponsorship because of the cost of more than Mengniu. From the consumer’s perspective, a brand if only to tell consumers that they are Olympic sponsors. So that he can think up is: this brand is produced by large enterprises, the quality should be no problem. I do not believe a brand decided to sponsor the Olympic Games only hope to achieve this purpose. From the 2008 Beijing Olympic Games sponsor on the list is not difficult to see that all of the sponsors are well-known brands in the industry. If you tell him to sponsor the Olympic Games can enhance the brand awareness and consumer recognition for quality, I believe that many companies will not sponsor the Olympic Games. They want to raise brand awareness at the same time be able to enhance the degree of brand preference. If you want to achieve this goal, companies need to do there is a lot. For example, after the Olympic Games sponsorship, product extension-related products in the industry to i