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On Chinas automobile 4S shop service
PAGE \* MERGEFORMAT 12
On China’s automobile 4S shop service
Abstract: When China’s car sales growing at the same time, car service becoming increasingly important and has become China’s automobile 4S shop main source of profit, but our service 4S shop there are many problems, this paper which focuses on three selected problem analysis and preliminary recommendations for improvement.
Keywords: automobile 4S shop service problems Suggestions
As to China’s rising living standards, into millions of households .2009 car January 12, China Automobile Industry Association released data show that the year 2008 China’s total automobile production and sales were 9.3451 million and 938 050 000 Even this year by the financial crisis, the national fuel tax, purchase tax policy driven by the first quarter, China’s auto sales to 2,678,800, an increase of 3.88%, car sales for three consecutive months over the United States, Yue first in the world while the Automobile Association forecast for 2009 auto market this year, China’s auto sales will be around 10.2 million, up 8.7 percent over the previous year. there are statistics, by 2010, car ownership in China will reach 56 million, by 2020 civilian car ownership in China will reach 140 million. The rapid increase in car sales to the automotive after-sales service has brought opportunities and challenges. It is reported that mature foreign car 4S shop business profit model is car sales accounted for 30%, 60% of after-sales service, the other only 10% visible, automotive aftermarket automotive industry chain is the most stable source of profit in the United States as the “gold industry”, or even take the total profits 60% to 70% is aware of this, car dealers have begun to 4S store will be the focus of competition in car sales to car service by the transfer, but our car is not mature 4S shop service standards, there are still many problems, we need to study these issues in order to find a solution to the measures with
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