On Co-Marketing.docVIP

 PAGE \* MERGEFORMAT 7 On Co-Marketing The origin of co-marketing from the company’s stake in the system, the modern fast-changing market, market access buyer’s market, excess supply, fierce competition among suppliers, suppliers and consumers increasingly antagonistic relationship between the companies to benefit from the help consumer situation. To survive, vendors tried to snatch a variety of approaches to the market, channel fish, Weng benefit, in this struggle the two camps are temporarily in a more favorable position. To adapt to this change, co-marketing quietly born, although only a small part of the business on the coast, a small part of industrial applications, but on its own character and content of large-scale application is only a matter of time. The so-called co-marketing, is to adapt to the current strength of the channel, will subvert the traditional sense of the dealers will be transformed into a partner for the factory, the two sides will work together for development of the market, the interest of James, the two sides in the market position of full equality, and the Manufacturers must also give its internal voice, the key point is the dealer’s ownership has been mobilized. Co-marketing of several modes: 1, equity cooperation mode: The most common is the factory in-house selection of outstanding employees, to give some of their rights to purchase shares of the Company, and then the two sides signed a sales agreement, employees to give up staff capacity in order to develop the market as dealers. I had one window decorations company in Guangzhou, three bosses after several years of entrepreneurial and ambitious plans to develop the market from other provinces. After some careful consideration, has decided to adopt a new marketing model, in fact, we are now talking about equity partnership model: in-house selection of outstanding employees, to encourage their purchase shares in companies and then sent to the company needs to develop the marke