On the advantages of customer value and customer value.docVIP

On the advantages of customer value and customer value   Abstract: The customer value is due to suppliers to participate in a certain way and the customer during the production and operation activities, which can bring benefits to their customers. The study of customer value can be a potential customer value, perceived value, the actual realization of customer value levels. Customer Value advantage is a continuous process of enterprise survival and the key advantage must be created. Advantage in seeking to establish the process of customer value, companies can take the overall leader in customer value strategy or a particular leader in customer value strategy.   Keywords: Customer value; competitive advantage; customer value leadership strategy First, the meaning of customer value With regard to the meaning of the value of people’s understanding vary widely. As the management of a unique branch of marketing is primarily involved in competition between business and customer relationship marketing mainly refers to the value of customer value (customer n value). Back in the early 1980s, Drucker proposed: ‘the true meaning of marketing is to understand the customer is and what is valuable. ‘After that, especially in the late 80s, early 90s, along with increasing competition, more and more enterprises will be transferred to the customer value perspective, consider the adoption of the value of expanding enterprises are able to provide customer value. However, it is the understanding of how customer value is far from agreement. The concept of non-uniform academic discussion often leads to confusion, not only in different sense, different scholars use the same term, and sometimes even in the same work in the same scholars use the same terminology is also inconsistent with the meaning of the situation. With regard to the meaning of customer value and need in the further analysis. Kotler in ‘Marketing Management’ a book made a number of different concept of va