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On the floor of the terminal sales enterprise training system construction
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On the floor of the terminal sales enterprise training system construction
Flooring sales channel characteristics determine the importance of terminal sales floor, each business in the sales capacity of the terminal Bipin, many companies try to use all kinds of flooring sales promotional tools to promote the sales floor. Flooring sales enterprise endless variety of promotional activities, which side Changba I stage, promotion of ‘gimmick’ is also a growing number of promotional activities has been a lot of business as a normal mode of conducting the sale. However, many companies often do not attach importance to-end sales staff selling skills training, in many cases through their own understanding of sales personnel to sell the product, selling out is also a variety of words, resulting in endless disputes in a variety of terminal , due to a lack of system-to-end sales training and promotion, sales staff turnover rate is very high. Often ‘train, today, tomorrow undergo’ the strange phenomenon, many businesses though a number of terminal sales staff training, but due to a lack of systematic training, leading to sales personnel of knowledge is embodied in the product knowledge and sales skills, there is no formation system, training system, resulting in training costs are constantly increasing, the effectiveness of training is getting worse. Meet the requirements to build a terminal end sales training system is imperative.
To build a business in line with market conditions, consistent with the needs of end-training model, many aspects need to start the analysis, the first company to analyze the market size and market share of whether the enterprise has led the market’s strength, whether we can build stronger from terminal sales team to start training the terminal sales staff; secondly, to analyze the existing human resource situation, the current situation in the ranks of the terminal, whether they have the potential of the system upgrade
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