Outdoor advertising four worry.docVIP

 PAGE \* MERGEFORMAT 11 Outdoor advertising ‘four worry’ Outdoor advertising business in recent years in the Chinese market has developed rapidly. This ‘fast’ not only within a short time scale in the industry continues to expand, but also reflected in the emerging forms of outdoor media, the ‘fast’ introduction and market acceptance has been accept. With the ‘fast’ accompanied Aioi is ‘high’, outdoor advertising industry, high-margin, high return on investment, the overall industry growth. Coupled with China’s economy in the global economy ‘thriving’, more and more large-scale entry of multinational companies in China, the Olympic economy in full swing soon, the intensity of competition in the industry is growing, and other factors to stimulate the growth of outdoor advertising industry, speeding . Moreover, the concept of a group of enterprises have had outdoor market, and access to capital markets, sought after, a number of advantages of outdoor advertising has the resources or the concept of venture capital companies that have repeatedly been bullish and make a capital injection. There are various phenomena and message, greatly stimulated the industry practitioners of the adrenal gland, ‘enclosure movement’, ‘mergers and acquisitions’, ‘listing of packaging’, ‘vote in contact with the wind’, and so act begins full swing was initiated. 5 years ago, I wrote an ‘outdoor advertising: a quasi-property enclosure movement’ of the article talked about the outdoor advertising industry, many features are more of the real estate industry with a number of attributes, so in some industries the operation of ideas and techniques can also learn from the real estate industry leader in the office. Today, I will still make such judgments, the real estate industry are some of the problems will certainly appear in the outdoor advertising industry, the only time the only difference is the existence sooner or later with the emergence of a size. The face of the outdoor advertisi