Outdoor advertising 5 Mistakes.docVIP

 PAGE \* MERGEFORMAT 5 Outdoor advertising 5 Mistakes Many companies a soft spot for outdoor advertising, spared no expense to buy prime locations to spread their own brand. But I was in their daily work often find that many of the company’s outdoor advertising costs actually are in increasingly bad deal, or can not play the desired results, summarized in the following five errors. First, what want to say, but what effect did not. For example, a company of high column on the highway billboards, not only to write a company name, company honor (brand names, well-known trademarks, *** governing unit, *** specify the brand and so on, very familiar), but also product profiles and function is also included, as if an amplification product specifications. Of course, address, telephone, fax, URL, chairman and general manager did not miss. This billboard is basically the effect of even 10% would not achieve, because the highway, unless there are special purpose, and no one would enjoy the car to stop and carefully billboards写了些什么 . Incidentally, this company is partly due to expensive billboards that say a little bit before the contents of ‘cost effective’, but the result of doing this is often backfired - failed to reach the desired effect. Second, that the outdoor advertising company’s comprehensive strength symbol. Some business owners to be able to do outdoor advertising as a symbol of enterprise’s comprehensive strength and even more to do outdoor advertising as a company’s comprehensive strength competition, in other words, who has more than outdoor advertising, lot better, who The comprehensive strength is strong. For example, the author area of the airport highway, a company see the same industry, the company also made a more high-speed billboards, in order to better demonstrate your overall strength, the chance to do six high-column ads card, including four high column billboards together, just like urban road side light box ads. Yes, this really can ‘reflec