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Passat was the middle class were to gain power
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Passat was the middle class were to gain power
Trout come to China to revert to positioning theory, but also in the industry caused no small concern. In capturing the shadow of the real market position, they found does not seem better at this than the car dealer gave that up.
As a public display of automotive products, is to test all levels of society the most interesting sign of the border. Both home and abroad, most closely associated with the vehicle is the middle class.. This is also verified last year’s domestic car market phenomenon: the stir of the 10 million cars, 200,000 yuan is the top-selling high-class cars from top to bottom. In some in order to target the middle class models, the middle class can be clearly grasped the hand of those who control the middle-class consumer psychology, only Shanghai Volkswagen Passat.
The first month of this year, Shanghai Volkswagen Passat hit China’s automobile history, a single month sales exceeded 1 million. (According to experts, not just cars, including passenger cars, trucks, agricultural vehicles, special vehicles and all other auto companies, including all catch up on this record.) Passat half of the media that will be able to ‘earn’ a Yangpu Bridge, to 100 days in Pudong maglev line will be able to recover an investment. Why can warlords Passat feels right? Peoples fans fans? Secondary Sammi to be examined.
There is room it is possible
Positioning, the simplistic view that is ‘looking for loopholes’, and then to fill up. Complementary nature of competition in the automotive market is very obvious, we are looking for ‘loopholes’, as much as possible to avoid competition,
In the past, the domestic senior public Audi sedan market, the red flag and a few of several models. With Shanghai GM Buick, Guangzhou Honda Accord, Audi A6, Passat and a number of Shanghai-made high-class cars on the market one after another, and finally to silence many years of high-class cars market in the ‘ex
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