Pepsi-Cola- Chinas Gong Lue.doc

 PAGE \* MERGEFORMAT 8 Pepsi-Cola: China’s Gong Lue Pepsi-Cola, the younger generation is very keen and welcome to the brand. Enter the Chinese market more than a decade, with its extraordinary operating Gonglue created a great success. Standing in the forefront of a new era, let us re-examine an indomitable and innovative challengers - Pepsi-Cola in the Chinese market’s operating strategy, perhaps he might be successful for us in today’s Chinese enterprises helpful enlightenment and wisdom. Gonglue one: ‘Ask For More’ core values of the brand Pepsi-Cola for many years the relationship with the younger generation is very close. Public of weeks, the early Pepsi slogan ‘a new generation of choice’ in a vivid interpretation of the Pepsi unique, innovative, positive brand personality. Over the years, a new generation of Pepsi spirit into each other’s emotional bridges with young people. Unique, trend-Pepsi, to encourage a new generation of people right themselves, the pursuit of life more. And to get more from life, and all this is Pepsi’s global philosophy. In 1998, Pepsi will ‘desire unlimited’ established as the Pepsi-Cola’s new slogan, which is precisely the ideal of the common portrayal of today’s generation. ‘Desire unlimited’ is the attitude towards life, is a new generation of Pepsi with the global common goals. ‘Ask For More’ is a core value of the brand Pepsi, Pepsi had brought more young people’s emotional appeal, namely: Although we will not change the world, but we will get the wonderful life of life; we pursue an independent life, but also for the future is full of infinite vision; we believe that the world is full of opportunities, I believe that life would be extremely exciting. We believe: We are leading the trend, brave, courageous pioneer; we have an independent personality, its own ideas and way of life; we constantly improve ourselves and others, continually transforming ideas into action. In China, the Pepsi brand with young people togeth