Pepsi-Cola into the herbal tea follow or integration-.doc

 PAGE \* MERGEFORMAT 5 Pepsi-Cola into the herbal tea follow or integration? Recently, the market came the message: ‘Coca-Cola and deep BAUER signed an Agreement of Intent the city, from deep-BAUER city will be available for next year’s tea concentrate, tea beverage products. ‘Last November, Coca-Cola cooler with a Hong Kong teahouse chih-tang forged a strategic partnership, with its brand’ health Kobo ‘at the Hong Kong-drink health drinks market, and then began in July this year, the mainland market promotion. Since Wong Lo Kat with ‘fear get angry’ hit throughout the country, the herbal tea from a regional consumer product shape as a national consumer products, this herbal tea hot stock and stirring a beverage company in the industry to other nerves. The world’s beverage giant Coca-Cola and Pepsi have joined is the best proof that these two beverage giants in the world mean? Follow, this is a fact For the herbal tea industry, Coca-Cola and Pepsi are the letter of the follower. At present, in addition to Wong Lo Kat, the large number of herbal tea brands have already started their national market strategies, such as holding high-play ‘and its working’, and Wong Lo Kat homologous to the ‘Pan longevity’, with ‘Run’ as a selling point a strong endorsement of the Nim Chi Huang Jianxiang Um, Deng old herbal tea and so on. There is the main market in Guangdong some of the local second-tier products, such as Shenzhen supernatant drink, Dongguan, such as spring and Hall. At present, the herbal tea has experienced a growth period to tell from the Wong Lo Kat in the development process can be seen. From a plan announced by the company’s data shows that the red cans Wong Lo Kat, for example, sales in 2002 of only 1 million yuan in 2003 to reach 600 million in 2004, breaking 1 billion in 2005 aspirations to 20 billion in 2006 with box Wong Lo Kat installed sales to 40 billion in 2007 sales to reach 9 billion. So, faced with a number already in the market must establis