Pepsi-Colas trap.doc

Pepsi-Cola’s ‘trap’ Pepsi-Cola was born in 1898 is the world’s best-known cola brands, but also the success of brand extension than the competitor brands. From entering the Chinese market since the Pepsi-Cola marketing theme has been around the ‘new generation of options’ to promote. Brand promotion, in order to compete with Coca-Cola in China the past few years, Pepsi-Cola at all costs in its use of the international superstars to attract target customers to purchase, advertising creative aspects of walking in the rules, give the line, this is because the Chinese market, specificity and Consumer advertising creative cognitive status and level of decision. In fact, the Pepsi-Cola in overseas markets mature, and its branding is often hidden behind the trap in the sense of humor. What things for competitors to demonstrate their products than others to you? Can not ‘Mrs. Wang Selling what you’ can not offend colleagues, plans to borrow an idea of our consumers are very familiar with the beverage vending machines, a system that is Pepsi’s own and another one is Which brand is not known, and However, the primary colors red and white 100 need not say more, a look at the audience well aware that it belonged on the main has. Creative vending machines placed two sell what ‘authority’? At first glance eye glance, the ad creative prosaic, am quite tedious, but you look closely, Pepsi-Cola vending machines before the floor was ‘bite’ out of a large, exposing the floor of the ‘prototype’, while the next sale machine in front of the floor are well preserved, remain intact. Why? ‘Cunning’ of the Pepsi-Cola advertisers quietly grinding with numerous feet under the ‘evidence’ to prove their products better than others, clever use of consumers ‘feet’ to their vote in the affirmative ‘vote’. Not ‘Cidaojianhong’ direct comparison between the pros and cons of the product, but it implicitly demands of the purpose to be inadvertently hidden in people’s frequent contact with the foot, so