Perceptual fashion popular elements- in alcohol advertising in the creative expression.doc

 PAGE \* MERGEFORMAT 7 Perceptual fashion popular elements: in alcohol advertising in the creative expression Preface What is the best idea? I am afraid that is the advertising agencies, or advertisers, all you want to find out the problem. In my opinion, to attract consumers attention, can improve the product or brand awareness, reputation, and can promote the sale of creativity, is a good advertising idea. Why a strong ‘advertising creative’? This is also for all issues of concern to advertising agencies. One of the most bad ideas, and then a big advertising efforts, will not help. Because of a bad creative advertising, not lead the audience favorite, but so disgusted with the audience, so that the ads and put more of its advertising costs make sense to, the more the slightest neglect, but will affect the consumer brand has been established up and down the goodwill. Specific to alcohol advertising, it can be regarded as the performance of ad creative is too little. Is becoming increasingly fierce in the market today, first-class wine, may not be able to sell first-class market. In order to cause great concern to consumers, with the spread of ideas is to determine the alcohol consumer has won a major factor in the market. Among these natural and ultimately, advertising the main means of transmission. To this end, the author specially In this issue, relating to alcohol advertising published continuously creative, dissemination of research papers topics. Beautiful, sensual and alcohol ■ Case 1 Good ideas, do not follow common sense out the card - Comments ‘Heineken’ series of ads talking about World-famous beer brands, in advertising the means of creative expression, has been leading the development of the industry standard and has been a classic case study of the advertising industry. Research ‘Heineken’ advertising creative, not hard to see it always take a close contact with the beer consumption, the main line, that is, ‘fashion, pop’, and used ‘a