Pharmaceutical marketing integrated into the era of.doc

 PAGE \* MERGEFORMAT 13 Pharmaceutical marketing integrated into the era of Not long ago, a friend familiar with the medical community complained to me: he was operating a drug, Gong Huojia down a further meeting, advertising played a another one, the agents then a change of one, but unfortunately the market share rates and overall sales have not increased momentum. I am speechless and said only one: If you can escape from the ‘lower prices to advertise the election agents’ drug marketing concept of the traditional constraints of a system of marketing, integrated marketing concepts to the operation of the market, might be another a completely different conclusion. System of marketing? Integrated Marketing? Friends stunned. In fact, cases like his friend to operate the traditional concept of marketing pharmaceutical market being far greater than one? Look back at the road traversed Chinese drug marketing, the team are ever increasing, when the concept of more and more new levels of more and more professional, systematic, has begun the transition to the integration phase, but the mainstream market is still in the era of public relations. Recalling the history of China’s drug marketing, I believe that it can be broadly classified as production and marketing, quality, marketing and public relations marketing, 3 times. First, what others do not, some production (proxy) Marketing Age During this period, pharmaceutical manufacturers will be their main focus on improving the product production capacity. Ability to produce products, but also is the product of the capacity is the key to the pursuit of you manufacturers; pharmaceutical distributor which seeks to be able to proxy to more newer products, to form its own unique product mix characteristics, and product distribution of the right to a monopoly. Other manufacturers can not produce and I can produce, other dealers can not supply and I can supply them, ‘others do not have’ is the main theme of this marketin