Pharmaceutical Marketing into the meat grinder era.doc

 PAGE \* MERGEFORMAT 16 Pharmaceutical Marketing into the ‘meat grinder’ era ‘Lose money, and they lose money in! ‘In medicine, Inner Mongolia, held during the Spring Festival Fair, a friend of the author of many dealers to issue such a feeling: policy supervision is increasing, even if the relationship between the governments to get along with the better, as long as the ads played a bit of walking a fine line also blocked; product prices falling onto the terminal began marketing a ‘drainage’ style to buy gifts, through the price war upset the market against competing products; advertising costs rising year after year, accounting for more than 30% of product cost; Consumers have become more and more rational, very difficult to pull through a single, advertising sales ... ... Those who commented on the marketing industry over the past year: 60% of people lose money, 20% unchanged, 20% of the profits. Why is there such a situation, some experts pointed out: the market is changing, marketing the same or not suited to market changes and innovation capacity; many dealers still immersed in the past experience, that the legalistic ‘ad add counters’ success a product can be ; another gradually mature market and consumers alike to give them a fatal blow. However, the 2004 national policy, marketing innovation, product homogeneity, investment, price, terminals, communication and analysis of future market, etc., 2005, China’s pharmaceutical marketing, health care products into the ‘meat grinder’ era - a large number of small and medium Dealers will be eliminated by market forces; products distributor because of the greater difficulty in the beginning Merchants ‘bleeding’, the assets have been shrinking; to market the brand to promote the development of intensive product gradually accepted by consumers and occupy a larger market share. Market supervision: a means more and more hard - For food, medical care, medicines, health products and other industries, publishing