Pharmaceutical product life cycle management strategies.doc

 PAGE \* MERGEFORMAT 13 Pharmaceutical product life cycle management strategies Products like the company of children, each enterprise managers are hopes that it will live to a hundred, but the company more profits. Pharmaceutical industry is one of Bayer aspirin on the realization of this desire, it has been 106 years old or less dynamic, continuous development, did not show signs of a recession. Why do some pharmaceutical companies, however, took tremendous efforts come up with a new product, this excitement, as if in middle age, hold the pieces of golden dolls, and then use all the forces of the market, want to be rewarded quickly, do not want it did not, these products have quickly has completed the journey of life, come to an end out? Why do some companies product life cycle is long, some companies do a short product life cycle? The reason for no more than three basic factors. First, the product itself factors. Product itself has no vitality, inherent deficiencies. Second, the business-to-product life cycle mismanagement. Tuning bad nutrition that is the day after tomorrow. Third, the outside world society does not controllable factors. We are here to temporarily exclude the product itself congenital factors and external social factors aside, focus on business-to-product life cycle management of the acquired factors, thus extending product life cycle, to increase corporate contributions. A product’s life cycle has four main stages, namely the introduction period, growth, maturity, decline period (Figure 1). This is a fundamental product of the product life cycle curve and the profit curve. Period can be seen that the introduction of the input stage of the company, there is no profit to speak of, the company losses. In the growth stage and mature companies can profit, to the recession, declining profits. So our task is to extend the growth, maturity time, delay or slow down the arrival of a recession and the rate of decline in order to obtain two new lif