Pharmaceutical Sales Management- Thinking Innovation behavioral innovations have.doc

 PAGE \* MERGEFORMAT 6 Pharmaceutical Sales Management: Thinking Innovation behavioral innovations have Recalling that time, we are full of enthusiasm in the pharmaceutical industry, hard time, just to know where I do not know method, so we made it! But success later, they suddenly found that we were companies ‘cheated’, especially after coming out from the foreign companies come to realize that state-owned enterprises, private enterprises so good to make money! Turns out that we only know that we can raise our careers do not know to make money. Because of this, we have walked the distance, and have experienced career success in today’s higher-level thinking. After all, only thinking of innovation, can there be acts of innovation. 1, the industry reshuffle brought about the ‘mentality shift’ take a closer look medicine changes in the environment: the pharmaceutical industry into the era of little profit, drug price cuts, profit is room for further compression; medicine to implement new policies, laws and regulations continue to improve and standardize; enterprise of the between the constant mergers and restructuring, the pharmaceutical industry increasingly high degree of concentration; more foreign companies to enter the competition fierce, small and medium enterprises to survive crisis has highlighted the ... ... look at what the status and performance of pharmaceutical companies: many companies is still difficult to adjust national policies The strict management and adjustment; industry consolidation and change for many companies at a loss; conventional marketing models become narrower and narrower, into a corner. Some people say that medicine has done a bad, indeed the case. In the past, as long as a medicine, will be able to more than 20% growth rate, but today not. However, drugs are still belong to the high-margin products, but can not meet our original marketing tool today reduced to 15% ~ 20% of the profit space only, using the most primitive original