Planning a special experience.docVIP

 PAGE \* MERGEFORMAT 11 Planning a special experience 2008 June 8, after a friend recommended the old F, the owner of a furniture company called me the hope that the phone and I see a face. In fact, the furniture industry but also because this friend in front of me to mention visited several times, so little impression, and I generally know what they want to communicate something, so I am happy to agree, and also identified the phone of the time. After two days in Hangzhou, we met in a restaurant, they come to a total of four people, the boss, the boss assistant, brand manager and sales director of a woman. In the exchange to meet the process, they explain to me the approximate their situation and objectives. They communicate with me in the process, I found them vague expression which comes in too awkward conversation. After the exchange later discovered the depth of the situation as follows: (1 The Enterprises engaged in foreign trade long-term production of furniture, although doing six or seven years, and probably do more than two million a year in sales, but about two hundred million dollars in sales each year there is still a loss of nearly 800 million of . The main source is the enterprise has long been dependent on an import and export company in making their products export agent, so the agent put the price pressure is very low, basically there is no margin in the operation. (2 domestic enterprises have also participated in several fairs, but early went several times but always came up empty, so the companies are now also worried about going to remain in effect, so be costly, but to get any list. (3 of existing agents to be able to control the wearer of this business, so the enterprise as they do not spend any cost production facilities, so long as the company prepared to go to the show, they will Fangchuhualai, to cancel the order, suspend cooperation. This allows companies suffering endless. (4 current agent has long been about twenty mil