Planning is a planning epitaph.doc

 PAGE \* MERGEFORMAT 19 Planning is a planning epitaph For those who engaged in market work, the Europeans called the marketing department, the Americans called marketing, people in Taiwan called the planning, the mainland has also been known for a long time planning. However, with the working people of Taiwan to the mainland flooded with all walks of life, Marketing Department, Planning Division in the majority of enterprises gradually becomes a planning department. Sales Department and Planning Department, in a specific work, seemingly opposing yet inseparable. Sales Department is the shop to the consumer goods front, while the planning department malpractices goods ‘shop’ into the hearts of consumers. If the sale is the charging soldiers, planning is the strategies of the armies and divisions. Sales to do today, Gu eyes, back section, planning for tomorrow, do the planning, emphasis on costs ... ... Planning around all day, product manager is responsible for its ‘cradle to grave’. And production, research and development, procurement, finance, legal, design, media, marketing and other departments are closely linked. In fact, such a ‘generalist’, how in the workplace, Seek ‘Health’ then? Product development, often committed six crimes I, too believe that marketing advice, leading to planning failure In the sales meeting, some did not complete the task to the regional manager of the reasons for the total attributed to ‘lack of suitable products, product quality is not good enough, promotional methods are the problem’ and so on. Next, planning manager and regional manager have to start a see-saw type of ‘communication’, while the result of communication often is: to change existing products, packaging, transfer weight, change taste, as well as develop new products. Until the time of quarterly base plate, you will find a lot of packing materials warehouse sluggish - seemingly Products ‘change’ in place, but loss a lot of corporate money. W corporate CEOs