Planning to be effective as a good three roles.docVIP

 PAGE \* MERGEFORMAT 5 Planning to be effective as a good three roles Once, I went to a small and medium sized food enterprises to talk about co-operation, when I, and the owner of this enterprise, not to say a few words, the owner of this enterprise is very straightforward with me, said: ‘You told me to plan, I will give you have half a million yuan, you can not guarantee that this year I sold 30 million yuan. ‘At that time I just smiled and did not pop star. Because, I do not understand the situation of his business, so I can not easily answer this question. But through conversations with this boss, I found several problems: first, the boss itself is insufficient understanding of marketing From EMKT. planning; second pairs of planners do not have a correct understanding; third more superstition in the planning; fourth quick success, that the planning can bring benefits to the enterprise. But it is worth is certain is that the boss or have more conscious planning than those who think they understand at least why the boss is much easier. In practice, business planning people understand that there are many biases and misconceptions, such as some enterprises to the enterprise as a mastermind of the Savior, and some people think that planning IQ crook, and even some enterprises to planners as a fortune-telling husband, etc. In fact, these understandings are incorrect. An enterprise should correctly understand the planners have chosen the co-operation and planning, so as to have earnings, or income but will not only failed to harm the enterprise. So enterprises should look at how the right planner, and his co-operation? Here I will talk briefly about his own views. 1, we should planners as a doctor rather than the immortal life-saving Many enterprises to planners as a life-saving god, which is obviously wrong. Business plan should be regarded as a doctor, rather than the immortal life-saving, business and planning human relations as the relationship between pa