Precision delivery and win sales 2009.doc

 PAGE \* MERGEFORMAT 10 Precision delivery and win sales 2009 ‘Financial crisis’ under the ‘spread of economy’ Originating in October 2008 in the United States ‘financial crisis’ sweeping across the world, and now ‘financial tsunami’ like ‘the virus’ spread to countries around the world entities of the same industries, many companies close down, stop, and, transfer. Especially in China ‘manufacturers’, economic contraction, layoffs were lower, one after another moves ‘winter’. In 2009, we will face very serious challenges - for most businesses, the strategy should only be tightened or reduce the marketing investment, reduce advertising. As we all know, advertising is that many companies build brands, drive sales of the core of ‘weapons’, but also the cost of one of the largest enterprises. The face of ‘winter’ such as climate, corporate advertising need to be very rational, pragmatic, enterprises need to optimize media investment, need to select cost-effective results and more effective dissemination of the media. 2009, for the country, the global marketing of medium-sized enterprises, whether the use of traditional media to ‘scale spread’, or the use of new media for ‘accurate communication’, will be critical of one year. The use of new media, to achieve ad ‘accurate delivery’ effect, whether it is ‘market intensive’ or ‘brand burst’ will be challenging significance. This will be the emerging ‘outdoor media, the Internet real-time communications media’ campaign strategies to make the following analysis and recommendations. Do not put all ‘eggs’ in one basket Entrepreneurs, CEOs are doing marketing strategy, publicity and promotion, the overall brand communication, they often prefer and choose, using television and other traditional media to ‘scale dissemination’, in order to achieve marketing and branding goals, especially in the Chinese market, its success very high rate of speed. However, due to ‘noisy advertising environment’ and ‘cost skyrocketing’,