Positioning is only a low-end price war.docVIP

 PAGE \* MERGEFORMAT 4 Positioning is only a low-end price war Often encounter, someone said that my unique brand positioning, my brand positioning in the high-end customers, which allows me to avoid disorderly competition in the market, to find a path leading to blue sea and I on the market in general how different brands. Targeting high-end brand positioning do? It is in the end how the super wisdom? First, we must understand what is the brand positioning. Brand positioning brand strategy by holders of certain packaging, hoping to customer or market the minds of consumers to obtain the most favorable position. This is perhaps the most favorable position NO1, perhaps NO2, or even a third, then the most favorable position, perhaps from the price obtained from the packaging may be obtained from the concept may be obtained from the product functionality may to obtain, even from the target area to obtain, as long as there is a market demand, there are too many options can be placed among the elements of positioning strategy. Well, from this angle, there are numerous brand positioning perspective, there are countless strategies, there are numerous means, and 4P is just one of four only, price is actually just one of it. Ten years ago, when Chinese manufacturers gradually not so much cost advantage, all businesses, including all government agencies are promoting to go high-end line, that only go in the manufacture of high-end line is the Chinese way, but in fact, this road While some companies take successful, but most companies do not go without Lun class. China’s foreign trade will inevitably year after year, while Germany was in catching up. The fundamental reason is that our corporate goals and means to confuse or even upside down, as a means to end, or even just as a kind of rude means that the problem is the high price. Most corporate decision-making, you will find them on product pricing decisions is this: After a discussion board or product m