Positioning should be in place - sigh influx of wine on the sigh Marketing.doc

 PAGE \* MERGEFORMAT 17 Positioning should be in place - sigh influx of wine on the ‘sigh’ Marketing 1, Company Profile As everyone knows, China’s wine market has great potential, is an industry second only to tobacco. In 2004, only the above-scale enterprises in liquor sales revenue of 61.3 billion yuan to complete, and therefore attract more capital flock to liquor industry. Belong to multiple value-added capital investment into the development of more and more brands, such as the JLF, small confused cents Chishui River, Ginsber force, as well as Wuliangye, Maotai, Jiannanchun, Luzhou and so a variety of OEM sub-brands . In 2002, the strong wave of industry in the same month, Jiangxi, Jiangxi Guangfeng wine on the basis of invested heavily in building a production and sales integration of the Rabbit wine company, has entered the alcohol liquor industry smoke blackening the sky. The following year, in order to ‘China laments first wine’ positioning on advancing wave of wine settle in Shenzhen in South China. 2, the product status On tide the wine product line planning are mainly 33 degrees, 38 degrees, 52 degrees Luzhou-flavor liquor. Terminal price of 28 yuan / bottle, 56 yuan / bottle, 88 yuan / bottle. The idea of integration of product packaging while the ‘Moonlight over Spring River’, ‘toast invited on’, ‘wine and On’, ‘On the next Duzhuo’, ‘full moon Guanchao’ and so poetic, the purpose is to enable the tide to spend on poetry and wine , wine and flowers on each other’s poetry against the background wave. Third, marketing profile With ‘wine Sea Guanchao’ magazine advertising and other investment measures for investment in low-end wine its own advantages, is still very much on wine flows smoothly in Shenzhen City, completed the investment process in the districts can be regarded as successfully entered the China’s largest liquor consumption in South China Liquor sea. Market positioning from a starting price of the product, month, specializing in