Precision Marketing - Regional condiment enterprises toward the countrys five major Gonglue.doc

 PAGE \* MERGEFORMAT 12 Precision Marketing - Regional condiment enterprises toward the country’s five major Gonglue All along, most domestic brands were China has a vast regional seasoning, the constraints of major north-south differences in taste, showing a ‘relive the strong is not strong’ state. Only a single large Haitian sauce, chicken so that Nestle led entirely by the Department, other seasoning brand based on the regional market and compete for the athletic field. Despite the overall strength in recent years, strong market-oriented operation of enterprises, and gradually expand to the national market, but the real sense of the few national brands. How to stand out in the regional market, how to get out of regional markets, to achieve the rapid expansion of the national market, it is seasoning enterprises are facing many regions, the greatest confusion. The author of the condiment market through years of observation and research, combining precision marketing theory, given the rapid expansion of regional brands big Gonglue 5. Gong Lue 1: precise custom category of new Asian markets, segmentation, product homogeneity Status of the regional brand category: At present, the domestic brands are still in many regions of the seasoning stage in a single category of marketing, mainly in low-cost, low-threshold, low-margin, low value-added. Can be said that a single category operating at the regional condiment company’s most notable feature, which results in a short time they can not form a large-scale effect, nor the capacity to build the brand’s core competitiveness, and thus lead to regional condiment brand competition pattern is also limited to price, promotion, category, channel marketing, links and other single competition. Solving strategies: sub-category of innovative strategies to enhance the category segmentation. For example: developing children’s low-sodium chicken, elderly Calcium soy sauce, soy sauce and other Asian women iron supplements categ