Precision Marketing - precision products and channels of communication terminal block.doc

 PAGE \* MERGEFORMAT 9 Precision Marketing - precision products and channels of communication terminal block Dissemination of accurate product and channel marketing terminal block: that pharmaceutical companies targeting consumers based on the concentration of all the resources in a targeted manner, and accurately to the channel to target consumers and deliver end-product and service information. Optimal, the lowest input costs, advertising and channels to gain maximum marketing objectives. In the implementation of the dissemination of accurate product before the first pharmaceutical companies to answer: What is your target consumer media with the highest frequency of contact with what is? Television or radio, or newspapers, or online media, or some other media, targeted delivery to the target consumers accurate information on pharmaceutical products and services. Second, to what they want in the form of pharmaceutical companies to promote and disseminate want to get the products and services? Once again need to know is the target consumer to purchase or receive communication products and services in that place? For example, in hospitals, in pharmacies, in community health centers, health care consulting services in a variety of institutions and places (such as the protection of women, elderly centers, pregnant women, school, etc.). Made this series of problems, answers to pharmaceutical companies started as soon as the target consumer market research and consumer behavior. Precise target consumer surveys and consumer behavior research is to accurately pass to the target consumer products and services to be flagged early. Accurate use of the media. Greater frequency of contact with the target consumers of media, pharmaceutical companies focus on all the advertising resources, targeted to the dissemination of accurate target consumer product and service information. Precisely to the target consumers through the media into comprehensive, three-dimensional prod