Promotion Budget- live within its means.doc

Promotion Budget: live within its means What is a promotion? First of all, promotion and advertising should not be confused. It seems we all know how advertising is one thing, what the costs are included. In fact, most sales personnel are claimed to be experts in the field of advertising that the advertising is sponsored or paid for through the mass media to benefit the consumer product or service promotion. The mass media, including: broadcast media (television and radio), print media (magazines, newspapers, and its supplements), as well as outdoor media (such as ads and flyers can be posted on a billboard). Usually the material used in these media production costs counted as part of advertising expenses. Is not to ‘promote’ difficult to define? In fact, the definition may be less difficult and should be easier. The business community a lot of people think that ‘promotion’ that, except for advertising, direct marketing and promotional materials distributed outside of the auspices of various advocacy; this seemingly simple definition, but this is precisely the cause is often overlooked marketing budget planning and control, the main source, of course, advertising budget will not be affected by this influence. Several types of promotions With the definition, it can now let’s explore the types of promotions and targeted personnel. The most common types of promotions are: an exhibition for the purchase of promotional rewards and promotions, contests and lottery promotions, coupon promotions, sales and sample sales principal repayments. These promotions are usually species is mainly directed against the following three persons: (l) to consumers. (2) business community. (3) sales staff. (Sometimes also to the business community and sales personnel for promotions classified as a promotional category). Although the type and targeted marketing personnel classification is straightforward, but should they control a budget within the system is not easy. Because some o