Promotions- Can you save the brand crisis- Time is worth pondering the crisis failed attempts Marketing.doc

Promotions: Can you save the brand crisis? Time is worth pondering the crisis failed attempts Marketing Crisis protuberance ‘Ring ring ... ... ‘22-point, Beijing’s night was dark. Wei-Gang Wang from Tianjin travel home, is preparing to rest, it was noisy burst of rapid since the phone ring. Phone call from General Lee, so he immediately went to companies to participate in an emergency meeting. So late, Mr. Lee called himself informed the meeting, Wang Wei’s first thought was, ‘is not my responsibility to the Beijing market something has happened? ‘3 Months ago, Wang Wei to enter the group, they became co-S product marketing manager of Beijing-Tianjin region, S is a product sold in the market for many years slimming cosmetics, high profile and reputation is also good, so our group as the year’s main push products. Driven by strong advertising in the group under the Beijing-Tianjin area in the active co-agent, S products available in Beijing and Tianjin since April, sales have been very good. In particular, in Beijing, has become a national model for studying the market. Wang Wei knows: If you own the Beijing market fluctuations, the impact of the country will be enormous. When Wang went to the company conference room, the manager of various departments already arrived. Lee always consider a stack of papers at the conference table throwing the central, Chen Zhuolian announced: SE H CITY agent news, the city’s business sector in the local media, today announced a number of advertising illegal products, including our S-products. If the total coming from Lee, he clearly got the feeling that the seriousness of the incident. First of all, this exposure comes slimming products in July season, the corresponding impact on the market will be relatively large. Secondly, S Product FALSIFYING problems could have very serious, dealers have long complained, if the toss about a back channel enthusiasm will be a further blow. Finally, this S product exposure after the incident