Promotions the only shot shot.doc

Promotions the only shot shot I remember in the ‘A World Without Thieves’, that Zeitou right robbed of them said, ‘the most hated robbed, and that the technical content are not’, then look and feel quite humorous, and now look at ‘51’ Golden Week, the Ceramic brand promotion, a promotion the sound, and finally understood to Zeitou black humor - the naked, and a little technical content are not! Some experts say: If a brand in order to enhance the sales, marketing costs were higher than its investment in advertising investment, they will be very dangerous, the role of marketing is to brand equity built up in the minds of consumers gradually become fuzzy or even disappear. There is also a widespread view, integral Ye Hao, Ye Hao discounts, promotions, the ultimate goal is the fight against competitors, in the shortest possible time, increase sales. Promotions, is the short period of time to maximize sales. Promotions, sales in the short term can make to maximize the powerful tool of communication has become a product with consumers to effectively expand market share, an important way to suppress rivals. Both viewpoints have some truth, in different market environment, the proper use of the promotion of this tool, whether it is in order to make the brand affinity, or in order to enhance sales in the short term, there will be a positive role. But with the brand diversity and competition in the emergence of complexity, the traditional marketing concepts will have clearly fallen behind. We take a look at building ceramics market promotions. The most obvious feature is the major ceramic brand marketing promotional efforts have been increased, the time constant stretching, stores sales also followed to upgrade, and in the promotion of form, basically to stay in the ‘buy Jisong ** yuan vouchers’ or’ buy that ** yuan in cash to buy back the number of’’how much’’to send lottery ‘phase, most of the behavior of almost all of the promotional business there are similar proble