Psychological Characteristics of eight furniture consumers.doc

 PAGE \* MERGEFORMAT 7 Psychological Characteristics of eight furniture consumers 2011, reflects the furniture industry in general than the dealer market downturn than in previous years, especially after fifty-one, most front-line city dealers shouted: the trough of the furniture industry to! The face of low market dealers began to store basic skills to start - staff training to enhance the orders from the market rate for break. In several large-scale training done, I found more and more consumers begin to pay attention Terminal shopping guide psychological characteristics, where the author with many years of furniture industry experience and to share some psychological characteristics of consumers on the furniture, a thin see. Furniture industry is different from the electrical industry, similar to the building materials industry, similar to the apparel industry, which is found over the years and summarize the author’s words. Indeed, both the current situation from the industry as a whole or from the marketing techniques and consumer psychology of the phrase would also have a certain foundation. First, the emotional topped Similar to that of furniture in front of the apparel industry is the reason. My friends think about one day to the mall or store to buy clothes, what is your concern at first sight? Or clothing store, said first attracted you to look for? Is clearly not material nor is the price of clothing, but this color or style of clothing, and ultimately the clothes you buy the premise of a paragraph is satisfied in the color and style based on the first, while the color and style is basically not well thought out and careful scrutiny decisions, mostly first impression, this is emotional. The same selection of furniture are basically the same, most consumers are visiting the temple the same as in the furniture market, look at the East West selection, most likely in an hour or more years into the five or six stores, it is no wonder that many o