Pulin Zhe Marketing Seminar- As a professional manager of my colleagues.docVIP

 PAGE \* MERGEFORMAT 14 Pulin Zhe Marketing Seminar: As a professional manager of my colleagues The focus of this talk Colleagues is my internal customers Customer Satisfaction Suppose a large customer to your company’s agreements or negotiations, you may approach are: Looking for a luxury car, personally at the airport. If you come to the general manager or other senior-level people, you will ask the company CEOs come out and give guests a place to stay arrangements, accompany the guests to visit in the company. Take the initiative to the guests about the company’s promotional materials, product samples, test reports, certification authority, products, and so on. Then, to accompany the guests for dinner, sightseeing ... ... Take into account every detail very carefully, so that customer satisfaction. Customer satisfaction refers primarily to the following three aspects: Internal customer satisfaction 1. Coexistence inter-departmental Firm, the interaction between departments, mainly in two ways: (1) The various departments in accordance with the call of duty to complete the work, that is, carry out their duties. This is the traditional approach. (2) in the discharge of their duties, while other departments informed of satisfaction. This is the course advocated by the concept of internal customers. 2. Internal Supply Chain (1) the contents of the internal supply chain Internal organizational structure is actually an internal supply chain, consists of three aspects: ① information flow For example, the sales department to the Finance Department reported sales, as well as to provide receivables, accounts receivable, accounts payable, etc., that is, an information flow. If the sales department to the financial sector as internal customers, then it is taken into account to provide this information flow is so satisfied with the financial sector, that is to be timely, accurate and provide a variety of data. ② service flow Services, the character