Read customer psychology to enhance sales performance.doc

 PAGE \* MERGEFORMAT 19 Read customer psychology to enhance sales performance The number of cosmetic specialty stores continue to divert more and more customers, the shop a very limited number of customers every day, how to grasp the limited customer base to reach a higher performance, is every shop owner who is concerned about. Excavated in a limited source of customers to achieve high-quality marketing is a learning, able to distinguish between the consumption level of a customer need for expertise, success in reaching sales of the need to promote skills. Customers happy and satisfied customers to go need to know consumer psychology, is to do things in front of a beautiful language to express precisely the right word, the service do customers ‘hearts’ of the highest level. Master the psychology of customers prior to first ask yourself a question why customers shop to shop? Shop’s popularity and influence around the customer, or the shop reputation and high quality services to customer satisfaction, is the brand shop operators attract customers, or the shop owner popular with customers so that the formation of preferences, analysis of the reasons for customers to shop can analyze a customer’s consumer psychology to help shops targeted to provide customers with personalized services. General, to store more than 90% of customers are shopping, if you shop below this target, the shop owner must pay attention to it conclusion on the causes, the main reason for customers to buy cosmetic products: high-end customers in order to a beautiful fashion, to retain Youth anti-aging to improve the quality of life demonstrate distinguished; for high-end customers in terms of brand awareness is an important indicator of the impact to buy, because the high-end customers must demonstrate reflect the status of rare, mid-range customers but also to improve the quality of life in the beautiful aging; for mid-range customers to talk about brand awareness and use of effects of key