Regional benchmarking product after setback Channel Integration.doc

 PAGE \* MERGEFORMAT 14 Regional benchmarking product after setback Channel Integration Regional brands face channels ‘wilderness time’ ‘Yuba’ as a new bathroom small household electrical appliances, and its sales channels, retail stores typically home appliances and building materials professional market two blocks. The two large markets, consumer characteristics, market factors, customer patterns and customer properties, and so have many differences and different. These differences can easily make contradictions and conflicts that arise between channels, which multi-channel enterprise management and control put forward higher requirements. The face of these two channels, a small household electrical appliance enterprises often lament: ‘Fish’ and ‘bear paws’ are mutually exclusive. CC Yuba CC’s small household electrical appliances in the bathroom as well-known brand, a leading market position in the southwest, especially in the 300 yuan -500 yuan’s mid-price market, can be said to dominate, CC Yuba warmth of the elegant and Chuchudongren Brand temperament Petty white-collar workers who won the love and trust. But in recent years, Yuba brand more and more, and even Haier, Gree, Kelon, Electrolux, Ao Kema, etc., have set foot in the field of eating small household electrical appliances market. This is not the most worrying. As the building materials market, the sale of Yuba is a no small share of the cake, in the profits of this market is far higher than the home appliance retail market. It was precisely this attracted a lot of followers, according to incomplete statistics, the current domestic production of a certain place along the Yuba products, there are at least hundreds of small manufacturers at home. These are not fake is a random commitment, illegal operations of the motley crew, these hybrid brand home appliances due to their inability to face the retail stores, they basically concentrated on building materials professional market disorderly harass