Regional appliance chain you go-.doc

 PAGE \* MERGEFORMAT 7 Regional appliance chain you go? Night, a friend called me and said a formal announcement to resign. A friend’s resignation, I completely expected, but I did not expect him to leave so soon. Friends in a regional appliance chain of Chief Financial Officer, had , the boss hired him in the past the main purpose is to enable the company to be listed on packaging as soon as possible. still clearly remember a year ago, friends, high-spirited, seems to have seen the listing, did he go with the flow of the CFO. At that time, I on the phone said to him, as far as I understand the company within five years, the target market is not done, but people in the brilliance of the time, are difficult to hear any suggestions go a year later, turn leave. Domestic home appliance chain industry after ten years of development, already matured. According to incomplete statistics, Suning Appliance and Gome’s market share and not more than 40%, still 60% of market capacity is small appliance vendors occupy. In fact, a second-tier cities in China, Suning and Gome dominant advantage, then, in a large number of three markets, the market is still dominated by these small appliance vendors. There is no doubt that some vendors after years of carefully built, has a considerable size, from the original three or four stores through the channel of integration, but also more than a dozen stores quickly reach the size advantage, but with the gradual expansion of the scale , a number of management issues become even more prominent. In order to solve these problems, some of the region began to imitate the Suning Appliance Chain industry U.S. model, hope to solve these models mimic the problems, however, imitate the results are predictable . even some regional appliance chain outside the brain, expectations outside the brain to solve problems, the result is the same can be expected. Regional appliance chain industry problem diagnosis: 1 business level, understand the