Research Report Jinan rum.docVIP

 PAGE \* MERGEFORMAT 14 Research Report Jinan rum October 8, 2010, the National Autumn Sugar amp; Wine Trade Fair in the grand opening of Jinan International Convention and Exhibition Centre, from all over the country and overseas wine food merchants gathered in Jinan, G hopes to participate in this wine, rum for the following purposes: 1, to promote the brand, showing the company’s image, 2, weak and blank market investment, 3, to understand the dynamic development of the industry First, the Shandong Research and Enlightenment estate wine Jingzhi principal investigator of the wine, Warrior Lanling, Taishan special song, old liquor factory in Shandong and other shellfish in spring, while large areas of Shandong and the two managers interviewed, the research interview as follows: 1. Shandong Province, a prosperous economy, third in GDP in 2009, up 3.3 trillion, while total sales in 2009, Shandong liquor only about 200 billion, the entire wine output value less than 1% of the province, the Shandong provincial government before liquor industry is not too seriously. With the arrival of the financial crisis, Shandong Province in September 2009 formulated the “Shandong Province, the revitalization of industrial restructuring guidance liquor”, and increased support for the liquor industry, and strive to build a strong sesame flavor and low Lu wine flavor plate 2. The rum of the most ambitious enterprise in Shandong Shandong Jingzhi liquor, rum was carried out during the focus of research: a, will be on exhibit: Jingzhi liquor except in the Jinan International Convention and Exhibition Center with exhibition hall, the Sofitel Silver on the first floor will be under the full package as the exhibition hall. Jingzhi a product exhibit hall only, Chun King, King Yang white dry low high school three product lines, giving the impression that simple, clear, b, duration of the campaign: a lot of rum running during the outdoor advertising, and sponsored by the