Respond to changes in the sales of the Road.doc

 PAGE \* MERGEFORMAT 7 Respond to changes in the sales of the Road Many marketing executives say that their biggest problem of how best to capitalize on evolving market. Not only that, full of fear, the sales staff also make them a headache. The sales staff to take on a large number of sales tasks, but now has become helpless, unable to play its due role. The face of such marketing and sales staff, sales staff need to the selection and incentives, sales market forecasts, sales targets for the development, marketing and sales business model of cooperation in the use of creative solutions. Multi-Yiermile (Doyle Miller), Optomec CEO, most do not want to see happen: the company’s once-brilliant sales gone, the company’s demand for laser equipment plummeted. ‘There is no way to make cash flow growth,’ Miller said, ‘This never happened before. ‘At the same time, the company still has to pay the salaries of two salespeople. Despair, the CEO unveiled a radical plan: right sales personnel of the commission system, and to cancel their basic salary. He knew that a sales staff may be immediately resign. He did not want that, but what do? Similarly, the annual sales of 300 million Micromarketing CEO Liqi Mai Ke Erni (Rich McElaney) is also facing a life and death. After years of double-digit growth after, Micromarketing the company’s sales have fallen sharply, which makes McElney began to feel worried about the company’s survival. He also developed a plan to help his two sales staff will quickly shift focus to the retail customer deposits of the new market opportunities, while working towards increasing its sales team. Although the plans and Miller McElney vary greatly, but there are risks. If the new sales opportunities for profits are insufficient to cover the salaries of new sales staff had raised, then how to do this? CEOs and business leaders have never encountered so many sales at the same time. Our sales approach is a problem? Our sales team is still a problem?