Ridge under the new situation to the three innovative marketing of generic drugs.docVIP

 PAGE \* MERGEFORMAT 9 Ridge under the new situation to the three innovative marketing of generic drugs New health care reform on the relevant provisions of the Essential Drugs List for generic drugs provide a broader space for development, while competition among enterprises will be increasingly fierce. So in the current situation of the pharmaceutical companies, how to win the marketing of generic drugs Victory in the battle? I believe that to be innovative in the following three aspects are summarized below to share with you. First, the product innovation The so-called generic drugs is very common drugs that have been widely used in clinical or conventional drugs used for many years. Generic drugs usually have some common features, such as low-technology, the market has a number of production or sales, product market easier to lower prices in clinical medicine has become a fixed habit. Then the product of generic drugs under the new situation, how to innovate? I believe that efforts must be quality products! Shanghao product sales market is not necessarily good, but it must sell well in a good product. Maintain the stability of product quality and continuity of the pharmaceutical companies want to settle down is directly related to brand reputation, loyalty, and brand security, however, although many generics companies have passed the national GMP certification, but the differences in product quality is very high, and many patients with adverse events common in the newspapers is a good example. So the quality of generic drugs must not on shrunk, and some innovation in quality, beyond the competition. Ling products to generic drugs, the current base in Shijiazhuang have passed the EU, New Zealand, GMP certification, in Shijiazhuang, Beijing Daxing, Beijing Miyun the construction of three EU certification and FDA certification of the production base of the United States, the base of scientific research, production, quality control, constitutes a tra