Safeguard- demands refinement Weina Ban-.doc

 PAGE \* MERGEFORMAT 6 Safeguard: demands refinement Weina Ban? Procter amp;amp; Gamble has always been the focus of marketing professionals sought after. November 18, CCTV-mei in Asia mallet hall sound, enough to make people’s P amp;amp; G’s strong financial strength with admiration. In fact, P amp;amp; G can be swept in the Chinese market siege Zhai, relying on not only its massive advertising efforts, a strong brand appeal and effective local marketing strategy is the true battlefield weapon of its gallop. More recently, P amp;amp; G brands Safeguard of an ad attracted great interest the author. It turns in the major television stations broadcast advertising, and is said Procter amp;amp; Gamble, the best example of good marketing strategy. Advertising was generally as follows: the classroom, the children one after another sneeze (apparently, the children got a cold), then a young mother appeared and saw her in all earnestness to the camera saying, ‘a child easy to cold, yes the impact of bacteria by a cold, in order to ward off cold germs, please use the Safeguard! ‘Then, Safeguard stacked into the screen, a series of functional explanations, voice-over came’ to a cold germs away from you - Safeguard! ‘. Bi view this ad (for convenience, later in called ‘cold chapter’), I and colleagues at first amazed by you I then clapping and cheering, and thus Daihatsu feeling: Safeguard really not bad! Procter amp;amp; Gamble, that is strong! Strategy extension - will be ‘sterilization’ carried out in the end As the soap market, brand and Safeguard of up to 41.95 percent market share, so that no rival can match. This of course is its persistent advertising results, but insisted that ‘sterilization’ demands over the last decade is the fundamental reason for its success. Early in the product market, Safeguard will focus on the demands of their own ‘sterilization’, on to the Chinese Medical Association, recommend means of experiments demonstrated that the human body c