Sales of my objectives the brand is also my objectives both have both almost best of both worlds.docVIP

 PAGE \* MERGEFORMAT 11 Sales of my objectives the brand is also my objectives both have both almost best of both worlds Do the brand, or make sales, this may be troubled by the marketing managers of many SMEs, one of the main problems, I engaged in the process of marketing management consulting, marketing sector will continue to have exchanges with the author of this question, it seems that we must separate brand and sales will have, after the separation of each other in order to effectively carry out marketing the same. In this regard, I think, brand and sales are inseparable, are complementary and are mutually reinforcing, mutually supportive, saying that if the sales is a process, then the brand is the result, if they felt the brand is a process, so do the sales is result, the two are mutually cause and effect relationship. sell the product to reach can make the customer experience value, and brand building’s core is the customer’s perceived value of the accumulation value of the customer’s experience, will continue to encourage customers to buy products, referral customers, increase sales, so we can promote a successful brand building sales, and a strong brand can drive sales to reach. just more focused on long-term brand building process, the need for a holistic strategic vision, and make sales more attention to short-term results, however, sales of today to reach the target, and the development of the market tomorrow, should be the goal of the company where all the marketing staff. First, why “do not do brand sales”? Hold this view with friends at the exchange, I will make one point: “What factors can not only boost sales, but also building the brand”, the answer is obvious, that is, publicity and promotion, support “do not do brand make sales, “the friend, is often confused with the promotion of the brand concept that is equivalent to the brand to do major advertising and promotional efforts that make the brand is” rich “game, give a lot too hard