SAIC-GM-Wuling Automobile urban breeze branding Documentary.doc

 PAGE \* MERGEFORMAT 15 SAIC-GM-Wuling Automobile ‘urban breeze’ branding Documentary Introduction: As the East is the SAIC-GM-Wuling Automobile, one of the key markets, SAIC-GM-Wuling Automobile Company intends to change its commercial vehicle market in east China’s weak position. April 2002 SAIC-GM-Wuling Automobile Company commissioned us to re-start the Wuling ‘urban breeze’ campaign commercial vehicles require in August 2002 in the East China - Zhejiang (Hangzhou, Wenzhou) Jiangsu (Suzhou) Co., Shanghai listing promotion, trying to open up the situation in the East China market. Background Overview 1, on the enterprise: China’s accession to WTO, at the same time opportunities to China, but also a challenge to Chinese enterprises, particularly in the automotive industry, will undoubtedly suffer a huge impact. China’s accession to WTO, in order to cope with the impact to the automobile industry, using focus groups to support Big Three auto industry strategy, China’s auto industry has entered a stage of mass production, who can access to capital and technology support, who can use world’s most advanced automotive technology, production management, who will be able to join the ranks of China and the world automobile traveling easier. SAIC-GM-Wuling Automobile Co., Ltd. is China’s largest mini-car production in western base of its predecessor is the Liuzhou Wuling Automobile Co., Ltd., in order to adapt to global economic development trend, the development of enterprises by leaps and bounds in the country’s western development strategy under the guidance of Wuling’s bold reform measures adopted, and SAIC, the U.S. General Electric Company signed co-operation was set up SAIC-GM-Wuling Automobile Co., Ltd., the introduction of effective financial and technical resources for the development of enterprises into a new force . Wuling Automobile development cycle has increased from 3 to 4 years of rapid shortening 1 ~ 2 years. The company’s products include commer