Sales of government medicine- Bitter medicine-.docVIP

 PAGE \* MERGEFORMAT 5 Sales of government medicine? Bitter medicine? Manufacturers: Cheng is also strategy, defeat is also strategy Undeniably, who has a big market now, who will be able to win; who has many a marketing partner, the more of a business. In the highly competitive liquor market, sales strategy implementation, not for the ‘See Me’ eye-catching make a yell, but rather for the enrichment and expansion ‘holy grail’. Therefore, the sales policy formulation and implementation of marketing activities in the whole is always also been in alcohol production and the managers were concerned. Developed for the market and dealers sales policies, and its essence is that manufacturers will market resources and its own resources for integration and planning, through a certain profit concession and authorization conditionally a portion or all of the things, risks by those with superior resources group to do in order to achieve complementary advantages, mutual benefit and purpose of a market mode of operation. Of course, ‘policy’ is not the truth, nor is it ‘image projects’, are constantly changing market, interpretation and validation. Therefore, the feasibility and effectiveness of marketing policies of its strategy of developing the key. In cooperation with the distributors in the implementation of cash, the more in need of manufacturers to a high degree of integrity and sense of responsibility, which is win-win rule. Competition in the market also reflected in the sales policy of competition. Among manufacturers over the masses, disorderly fight each other in the market and pressure from dealers happy playing into the hands. In the sales strategy and means of increasing homogenization of today, all kinds of ‘skill magic’ is the gradual failure, wit’s end. In fact, even if the market extends to multi-height, multi-ahead of the final sales strategy of manufacturers still have to return to resource strategy and common-risk integration of co-operation with the