Sales of generic drugs difference.docVIP

 PAGE \* MERGEFORMAT 6 Sales of generic drugs difference Generic drugs is the biggest-selling category of drugs, but also sales of the largest and most competitive category, link to the product’s price, usually a few cents, a few cents of the price difference will be able to determine the amount of the product to go. Do generic drugs manufacturers often play the role of porters, and even at any time the risk of being abandoned factory. 5 % 10% of the normal rate of return is increasingly being abandoned by investors! There is a saying very aptly described, do generic drugs to fight mosquitoes is to get guns! Year is a single product to achieve 1 million is earning tens of thousands of dollars. Not to mention a few of the many products can not do this. Is to create a trade-off worth it? A few days ago and friends discuss the pricing of products in the market, and later we feel the price to the terminal should be higher the better. Especially for the cost shop. The product as long as it should be admitted, the real key to selling is not the owner but the clerk, so the real profits should be retained for operational expenses. Agents consider is the margin rather than product sales. Inputs and products is not proportional. Therefore, we rarely operate generic drugs. Is bound to the operation of low-end value-added is low, for a marketing are concerned, it is gratuitous waste of time. What we have done is to make customer satisfaction and to allow pharmacy operators have a reasonable profit. Products are sold, the price would not be more sensitive. Medicine is a special commodity, can not be measured with price. Market is the person for this job out. In fact drug sales and admission prices are not directly proportional to, not because of low prices in pharmacies, sales of high, particularly in the chain and the cost of the shop. Therefore, we abandon price competition, consumers need to do some promotional activities to drive new sales. Generic drugs is no