Secret liquor market decline factor, liquor live go-.docVIP

 PAGE \* MERGEFORMAT 5 Secret liquor market decline factor, liquor live go? A lot of people think the country has been a factor limiting public spending led to liquor market malaise, and then plummeted in fact, this is only one of the reasons, not the determining factor. Liquor in the past decade has been in a good state of development, why the sudden fall at this time trough, not the root cause of the so-called plasticizing agent food safety issues, not because of state restrictions on public spending caused, we must be clear in addition to political and economic factors, mainly the reason liquor market due to their own development. Liquor market capacity has been saturated by the capacity growth has already cut into the growth phase, while the passive consumption of liquor has entered the era, this is a key factor in the liquor into a trough of whether any industry is market saturation stage, is often excessive competition The stage, which will bring the company to take over the competition means to participate in the competition, taking over as promotional tools, etc. The results disrupt the channels, resulting in products with a large backlog of inventory, so many products on the market are not in circulation, but the backlog of each channel , the manufacturers of pressure to the merchant, the merchant pressure to the channel, resulting in severely poor product circulation for a long time, finally broke while just to catch up with the national policy adjustment, cancellation Excellencies consumption, promote conservation, so the development process in the long-term accumulation of liquor problems suddenly erupted, making wine for decades into a trough In fact, such a situation liquor, as early as three years ago, I had predicted, the liquor shall this day. Liquor into passive consumption since it will have such a phenomenon, passive consumer markets lack brand loyalty, The reason for this is caused by the consumption of passive acceptance, because cons