Shorten the distance to experience culture and to create value - Tiannian popular mode of interpretation of experience marketing.docVIP

 PAGE \* MERGEFORMAT 26 Shorten the distance to experience culture and to create value - Tiannian popular mode of interpretation of experience marketing 1994 ~ 2004, China’s health care products industry, this is a ‘your side Changba my stage’ in a decade, this is a ‘sun sets, and giant collapsed folded winged dragon’ in a decade, this is a ‘yellow sand Amoy do not become visible until golden ‘decade. Decade later years start, run, blocked, adjust and accelerate progress. This is a different from the majority of the Chinese health care products company life curve. Is different from the sun god, their later years of the CI plain; different from the three, the network expansion rhythm of their later years Qiuwen; different from the life of nuclear energy, their later years are not good at the media hype; unlike Melatonin, their later years a very small number of ads . When the advertising industry, health care products has become a magic wand, the later years to explore the unknown with the second path - ‘science experience marketing’. But when other people fall, when their later years survived, but a good life. Jin Rui, who later years the company’s founder and president, looking back at ten years of experiences, concentrated colors and ink, that is ‘science experiential marketing’. In his view, this is their later years in China’s health care products industry, even after decades of Ebb Tide to accelerate ahead of the core strengths. Time is a river, space is a mirror. When the ‘total customer experience’ many international brands have become a marketing idea, the Chinese market began to realize that a marketing idea, the revolutionary era in turn arrived. But for their later years, the China ‘experiential marketing’ in the successful practice of a pioneer, this will be ‘experiential marketing’ concept of localization of the vivid lesson plans, was little known. For this reason, the Chinese have the need to restore their later years ‘experience marketing’