Supermarket chains marketing plan development.docVIP

 PAGE \* MERGEFORMAT 23 Supermarket chains marketing plan development ◢ promotional Objective To determine the The general purpose of promotion through the dissemination of information to the market and consumers in order to promote sales, improve performance, such as to increase their turnover and improve gross profit amount, stable and old customers, add new customers, improve customer price increase the company’s markets. Supermarket in a certain period, however, there will be promotions from time to time for specific purposes. According to the different promotional purpose, promotional methods are not the same ① In order to obtain a wide range of dissemination of results, should adopt advertising promotions; ② In order to obtain long-term effects, and are advised to take public relations promotion; ③ beat the competitors in the short period of time, and are advised to take low-cost marketing methods; Therefore, in formulating the marketing plan, we must first clear and specific promotional purposes. ◢ Promotion Period Promotional period includes two aspects: 1, promotional activities, the continuation of the time: general duration of 1 month or more of the promotional activities as a long-term promotional activities, their objective is to create differences between supermarket advantages, enhance the customer stores the centripetal force in order to ensure the long-term customers to store shopping. The other is the short-term promotional activities, is usually 3-7 days, their objective is to a limited period of time through a specific thematic activities to increase visitor numbers and customer unit price, in order to achieve the desired business objectives. Long-term promotional activities should be sustained, should be consistent from start to finish in order to establish a good and stable image; while the short-term promotional activity is not the time was stretched too thin, otherwise it would affect customers promotional effects of a lack